Shef is an online marketplace for local, food safety certified cooks to connect with customers in their community and earn a meaningful income selling homemade dishes. As lead product designer, I created and maintained the Shef design system, led new user feature initiatives, and was in charge of the shef (the people who sell their food on the platform ) experience. Here are some highlights of the things I worked on:
A large portion of my time at Shef was dedicated to the shef (the people who sell their food on the platform ) experience. Not quite B2B, but kinda-sorta. My product team focused on elevating the tools we provided our shefs — things like simplified onboarding, communication tools, improved business forecasting data, a more robust availability experience, and lots more.